Before you get started on planning a corporate event, there are a few things to consider.
Our guest poster, Trent Curry is here to tell you all about what they are. Trent is the founder of Biz Promo, a one-stop shop for marketing advice and resources. Biz Promo offers expert tips and advice on everything small business marketing to help SBOs grow their businesses. When he isn’t working on Biz Promo, Trent works as a freelance marketing consultant and enjoys road cycling and long-distance running with his wife, Miranda. Now onto the the corporate event considerations!
First, what is the goal of your corporate event? Is it to increase customer loyalty, generate leads for your business, or something else? Knowing this helps you figure out what kind of event you want.
Second, how much time do you have? If this is a one-time thing and you have plenty of time to plan an event, then take some time and do it right.
Before any event can happen, there has to be an idea! Brainstorming sessions are always a good place to start when trying to come up with a theme for your event.
Getting the theme right at the start is important because it determines the rest of your decisions for that event. This is the perfect time to start exploring the purpose of your event. Choose a theme that your audience can feel the moment they walk in the door and long after they leave that also conveys the purpose of the event.
The Budget
One of the most important aspects of planning a corporate event is the budget. The more money you have available to spend on the event, the more you can do with it, and the more impressive it will be. But if you don’t have much money available for an event, there are still ways you can make it happen and still give your employees a memorable experience.
There are three main factors that contribute to the total cost. Size and scope determine how many people you want at your event, what kind of activities you want to include, and how much space you need.
Location determines transportation costs, venue costs, food costs, etc. Additional details include entertainment, food (buffet, sit down, or catered), or other activities like exhibits.
Music and Entertainment
Music and entertainment are important parts of any event. It adds to the atmosphere and conveys a message. Use music as an icebreaker or to set the tone for the event, while entertainment adds some fun and excitement.
Karaoke is one entertainment event that people always have fun with and there are even health benefits that go with it. Choose a karaoke venue that knows how to mix that fun with what you’re trying to accomplish with your event.
Gratuitous plug–>> Songbird Karaoke not only has corporate karaoke team-building but can also handle your other corporate needs.
Promote Your Event
The best way to promote your corporate event is to make it easy for people to find. Create a landing page optimized for SEO and includes all the necessary information about the event.
Another way to promote is by using a simple and effective technique – the power of peer pressure. The idea is to create a list of all employees who are attending the event and then hand it over to everyone else. This will make them feel like they are missing out on something and will want to attend as well.
For that, you’ll want to create flyers, pamphlets, and handouts. Follow these quick steps to add content to your PDF document. You can use it to add a single PDF file or multiple files wherever you like. Once the files are added, drag and drop the PDF pages to reorder them.
Should You Hire an Event Planner?
You may think that hiring an event planner is too expensive, but it can actually save you money in the long run. Event planners know the best vendors and can negotiate better rates than you, so in the long run, they could end up saving you some money. When you hire an event planner, go over references and look at their online presence for reviews and feedback.
Planning a corporate event is fun, but also daunting. Ask for help when you need it and don’t get so caught up in the details that you forget the purpose of the event and who is attending.
Letting everyone know the details as soon as you can allows them to make the necessary plans to attend and having the right entertainment will make them want to attend. Then, it may be such a huge success you’ll be ready to plan the next one!
Thanks Trent for the valuable tips! If you need more information on planning your corporate event at Songbird Karaoke, let us know!